HP's US$1 billion plan for Egypt

Rumours fly that HP’s E-inclusion strategy will see Egypt flooded with cheap desktop products in 2001, in an effort to bridge the 'digital divide' between developed and developing countries.

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By  Michelle Sturman Published  December 18, 2000

Rumours fly that HP’s E-inclusion strategy will see Egypt flooded with cheap desktop products in 2001, in an effort to bridge the 'digital divide' between developed and developing countries.

CRN reporters in Egypt say HP is spreading the word in Cairo, that it will target the Egyptian market with cheap desktop products in the New Year.

The venture is part of a global initiative by the American computer giant which is eyeing ‘virgin’ and ‘emerging markets’ in the developed world in what it says is an initiative to bridge the ‘digital divide,’ i.e. the distance in IT evolution between developed and developing countries.

The initiative is called e-inclusion and will seek to provide technologies and build markets in Africa and Asia, as well as Central and Eastern Europe and Latin America. The target is to place products worth US$1 billion in these markets, via special programmes for sales, leasing or donations.

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