FP7 embraces internet for marketing mix

Fortune Promoseven has created an Online Media Department that will give its clients advice and deliverables for online marketing campaigns.

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By  Rob Corder Published  December 17, 2000

Fortune Promoseven has created an Online Media Department that will give its clients advice and deliverables for online marketing campaigns.

The new division will give clients an additional marketing vehicle that can be used to spread awareness in different ways. "Every client has a different strategy," said Chareenka Jolly, associate media director for Fortune Promoseven.

While strategies may differ, the Internet is becoming a universal necessity, argues Faris Abou Mamed, managing director for FP7. "All our clients in this region are realising the need of the Internet as an additional appeture to the consumer. It is no longer a competitive advantage as it is a necessity for survival," he said.

FP7 will extend its customer behaviour monitoring tools to leverage the Internet. "By integrating these tools, we are confident we can offer our clients the most comprehensive media service in the Middle East," claimed Jolly.

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