Dubai Tourism takes to Tejari

The Dubai Department of Tourism and Commerce Marketing has announced that it will use Tejari.com to promote Dubai tourism to the world.

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By  Mark Sutton Published  December 15, 2000

The Dubai Department of Tourism and Commerce Marketing has announced that it will use Tejari.com to promote Dubai tourism to the world.

The Dubai Department of Tourism and Commerce Marketing (DTCM) has become the latest Dubai government entity to link to the Tejari.com exchange. The DTCM will join the market to use it for e-procurement of goods and services, but also to promote Dubai tourism online.

The department is responsible for planning and development of Dubai’s tourist business, and for promoting the city throughout the world through its network of fourteen offices around the globe.

"The Internet is fast becoming a viable commercial alternative to the traditional network and we are delighted to enter into a partnership with Tejari.com to increase our marketing thrust in the cyberworld," said DTCM director general, Khalid A bin Sulayem.

"When we consider the broader travel market, the Internet today is a reality and recent developments validate the fact that it will be a powerful commercial force in the very near future."

Joining Tejari is the department’s second venture into cyberspace. Last year it signed up to WorldRes.com, a site dedicated to enabling promoting hotels and enabling reservations online. Travellers can book hotels in Dubai through the dedicated DTCM web site, http://dubaitourism.co.ae or through WorldRes.com or its partners that include AOL, Yahoo!, Lycos and Travelocity.

Tejari managing director Sheikha Lubna Al Qasimi welcomed the new agreement: “The DTCM is one of the most Internet-focused organisations in the public sector, and its membership in Tejari will complement the DTCM’s existing online initiatives,” she said.

“Within Tejari’s marketplace, the DTCM will reach a new global base of organisations to which they can promote Dubai, while increasing the DTCM’s buying power online.”

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