Foundry Networks sets up regional HQ

Company's local operation is now officially open in DIC and additional offices are schedules to open in Saudi Arabia by the end of the year and in Egypt within six months.

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By  Rob Corder Published  December 11, 2000

Foundry Networks’ Middle East headquarters is now officially open in Dubai Internet City and additional offices are schedules to open in Saudi Arabia by the end of the year and in Egypt within six months.

The high-end networking vendor has already scored successes in the Middle East through partners in Kuwait, Egypt and the UAE, but wants to build a more formal partner network supported by Foundry technical and sales staff, explained Farook Majeed, regional director for the company.

Foundry Networks’ product range is targeted at the large corporate market and service provider markets like telcos, ISPs and ASPs.

The company has decided to leave low end LAN equipment to others and concentrate on high-end, high-performance solutions. Majeed said that a solution built around Foundry technology would likely cost at least $300,000.

That is not to say the company is not competitive on price, it is simply a reflection of the scale of deals it wants to pitch for. “People have an incorrect notion that we are very expensive. We must be competitive or we would not have 3000 customers world-wide,” added Majeed.

Foundry Networks differentiates itself from larger competitors like Cisco by concentrating on only three technology brackets: high performance end-to-end switching and routing solutions including Internet routers; Layer 3 switches; and Internet traffic and content management systems for Layer 4-7 switching.

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