New SIM-based content provision

Bluefish Technologies and Info2Cell have announced a collaboration to allow mobile users to access only the information they need via handsets

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By  Barnaby Chesterman Published  December 10, 2000

A collaboration between Bluefish Technologies and Info2Cell, aimed at targeting the Middle East’s GSM network operators, has resulted in the development of SIM based content solutions.

Development on the SIM based solution centres around a SIM Toolkit, which uses SMS and WAP technologies. The idea is to provide content through a mobile device on a pull basis by the user rather than pushing it out from the content provider.

Currently WAP enables content providers to send information to a mobile device, but there’s a limit to specifying what content you wish to receive. Bluefish and Info2Cell are developing a SIM menu system that will allow users to specify exactly what information to pull to their handset, while blocking out unwanted information.

In that respect the partners are moving menus away from handsets and on to SIM cards which gives users greater control over the information they receive. The information will be delivered in the form of an SMS message but only specified information will be included in the message.

Info2Cell plans to offer 250 categories of information for the new service, from location-based content, such as routes to local attractions, to worldwide information on subjects such as politics, finance and sport. The SIM toolkit will mean there is no need for the user to learn any commands to access information. The SIM card will have already stored what it should pull onto the handset.

Although not yet available, Bluefish and Info2Cell hope to put this service into operation and then take a ready-made package to local network operators so they can launch the service as soon as possible.

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