Big Blue s Bluetooth to Launch on New ThinkPad

IBM today launched the next generation of ThinkPad devices with the single aim; winning the battle for industry standards on Edge of Network (EON) devices.

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By  Jon Westley Published  November 30, 2000

IBM today launched the next generation of ThinkPad devices with the single aim; winning the battle for industry standards on Edge of Network (EON) devices.

IBM's strategy is technology. The new ThinkPad range features "miracles of electronic engineering" unmatched in the mobile computing sector.

These range from offering the world's highest resolution notebook display (A20 Series), the only existing Itanium armoured notebook casing (X20 Series) and lightest 14" TFT notebook on the market (T20 Series), to delivering the first 30GB, 5400 RPM notebook Hard Disk Drive (HDD) in the world (A20 Series).

IBM's secret weapon, however, is the MicroDrive (MD), a radical, sub finger tip sized storage medium offering up to 1 Gigabyte of data.

In the clearest indication yet of a split between traditional home electronics and IT manufacturers, IBM is pitching its solution against much lower capacity, alternative SDR flash offerings from manufacturers including Sony and Panasonic.

"The fragmentation of home electronics and IT giants over the new standard in mobile storage, may witness the same sort of battle we saw with VHS and Betamax.

"The IBM Micro Drive is the only mobile system allowing individuals to visit any notebook and instantly make it their own. The home electronics offerings are stuck on 256MB-far from sufficient to achieve this," said Peter Sutherland, Brand Manager, Mobiles, IBM EMEA. IBM's new X20 is the world's first notebook with an MD slot.

IBM also indicated that its EON strategy would see new alliances with phone manufacturers to compliment its existing Palm based WorkPad.

"IBM technology leads the world down to the finest detail of industrial design. Take IBM keyboards. I challenge you to find even one competitor willing to accept that our notebook keyboards are not the best in the world," said Sameh Farid, regional marketing manager, IBM PSG, MEAP.

"Only yesterday a customer dropped a ThinkPad from a second floor window. It survived," said Mohana Rao, Marcomms, IBM PSG, MEAP.

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