looks to the Middle East oil industry for business B2B portal offers a global marketplace and e-commerce site for Middle East oil companies, with an emphasis on easy of use and accessibility.

  • E-Mail
By  Michelle Sturman Published  November 15, 2000

If you work in a niche market, and want to set-up a B2B marketplace to cater specifically to the needs of that particular sector, then take a leaf out of’s book.

The company, which has been busy over recent months courting the major Middle East oil companies, and is due to open an office in Dubai shortly, has received favourable responses so far. This can be attributed to three easy facts, according to Steve Ilett, asset trading manager for The B2B marketplace—an independent B2B portal and e-commerce site for the oil industry created by oil industry professionals—is based on simplicity, accessibility and immediate usability.

“A buyer wishing to post a tender can do so by the click of a button, cutting down on time and materials with one stroke,” says Ilett.

“The site offers a stable, accessible and seamless introduction into the world of e-commerce without the users having to change their existing systems and business protocol,” he added.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code