Customers the new focus at conference

INSIGHTS is planning a new event targetted at customer-focused strategies for the 5th annual Call Centre Show.

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By  Barnaby Chesterman Published  October 7, 2000

In the hectic world of e-anything it’s easy to forget about the lifeblood of any business – customers.

One company that hasn’t overlooked this vital component of the trade chain is INSIGHTS, which is setting up the first Customer Relationship Management event in the area.

The event is set to form part of the annual Call Centre Show, now in its fifth year, to be held in Dubai from Nov 21-23. The Call Centre 2000 (MECC 2000) show is being organized by INSIGHTS and president, Dominick Keenaghan believes the event will help businesses concentrate on customer-focused strategies.

“Today’s customer demands better service, faster connections, better information and better relationships,” said Keenaghan. “To respond to this new commercial reality, regional organizations need to reinvent most of their processes to become more customer-focused and customer-driven.”

This year’s show is set to feature some renowned experts in the field of CRM, such as Kathleen Peterson, chief vision officer, Powerhouse Consulting, Brownell O’Connor, peoplesupport.com, John Wood, independent UK CRM and the international CRM-forum’s president, Richard Forsyth.

Keenaghan added: “MECC 2000 will take a fresh and practical look at key concepts and business issues that are driving the success of today’s customer-centric organization, identifying and refining the best approaches for the Middle East. A comprehensive customer relationship strategy can be crafted to help contend with the fast moving, globalised, ultra-competitive markets that loom up ahead.”

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