Leo Burnett goes interactive

Leo Burnett Middle East has announced the official launch of its interactive arm, LB Digital, to help build advertising solutions for the region

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By  Mark Sutton Published  September 20, 2000

Advertising agency Leo Burnett Middle East today announced the launch of its interactive arm, LB Digital.

The nine-strong team will focus on providing brand development and consultancy, interactive digital solutions, web design, and web and WAP application development.

“There are many competent organisations in the market. We add value with our integrated solutions,” said Ahmad AbulJobain, LB Digital’s manager and interactive director. “We have the strategic and technical expertise to develop a product with functional creativity; and our position among a global network of digital agencies within BCom3 allows us t leverage an international knowledge base.”

Among the existing clients of the advertising agency are General Motors, P&G, DLJDirect eUnion and Dubai International Airport. LB Digital will be helping them and others develop web, wireless and multimedia solutions.

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