Info2Cell brings Olympic drama to mobile phones

SMS, WAP and Web service went live yesterday and will continue bringing news, schedules and information on the Olympics throughout the games.

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By  Rob Corder Published  September 15, 2000 went live yesterday with an instant WAP and SMS news service for the Sydney 2000 Olympics. Coverage of the games will also be delivered on the company’s Web site.

" is bringing Olympic news direct to sports fans on the move around the Middle East via SMS, WAP and via the web portal," said Bashar Dahabra, chief executive officer of "The objective is to make Olympics 2000 news accessible to everybody, whenever they want it, wherever they are, and at any point in time."

Dedicated editorial team

A dedicated sports editorial team at will be gathering news around the clock and throughout the 17 days of the Olympics games to bring up-to-date coverage on breaking news, results and upcoming events and schedules pertaining to all of the Olympics.

Information will be delivered in three different forms: the Web by logging onto, to mobile phones by logging onto, and by SMS.

“In countries where GSM operators support’s messaging services, users can pull the Olympics news from’s SMS gateway to get the latest information on their mobile phones.”

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