Tejari.com starts to build a trading community

After the mad rush to set up its electronic trading exchange, Tejari.com must turn its attention to the next challenge: putting together a trading community.

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By  Peter Conmy Published  August 5, 2000

After the mad rush to set up its electronic trading exchange, Tejari.com must turn its attention to the next challenge: putting together a trading community.

Only when a marketplace has reached critical mass in terms of community members, will it then be able to offer member organisations a greater length and breath of products and services to choose from, and consequently becoming of more importance as a business tool to its members.

“For [organisations] to appreciate the marketplace, there has to be critical mass,” Lubna Al Qasimi, managing director of Tejari.com, told ACN.

“For us, we have been in talks with at least 200 companies in the last two months educating them about the benefits of the exchange. The value will come for any buyer when there is a large list of suppliers,” Al Qasimi explained.

Tejari.com’s quest to build the exchange has got off to a flying start: the online marketplace’s largest customer is the Dubai government.

A delegation from Tejari.com has also been to Japan in an effort to win members to the exchange.

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