Acer builds support for high end accounts

Acer has been quietly working to shake off its PC heritage. But the Taiwanese company is now planning a blitz on the region’s high end users.

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By  Peter Conmy Published  August 6, 2000

Acer has been quietly working to shake off its PC heritage. But the Taiwanese company is now planning a blitz on the region’s high end users.

“The biggest challenge we have is to change the perception of the company,” Sandeep Harpalani, senior manager, enterprise solutions & networking department, business development manager, Acer Middle East, told ACN.

“We’re looking to build up relationships in the finance, education and government segments in the region,” he added.

Key to Acer’s assault on the high end will be its channel partners. In an effort to enhance support to both partner and end user, Acer is in the final testing stages of its Web-based support programme.

Virtual Warehouse

The Web service will enable Acer’s channel partners to go to the Web and instantly search for particularly components. The Web site acts as a front end to a virtual warehouse, which tracks all of the inventory at Acer’s Authorised Service Centres within the region.

“We’ll also be able to assess the information that the Web site generates, and predict what parts are needed where, and in what sort of quantity,” explained Harpalani.

“Partners will be able to order components, check availability of components, answer orders online, track packages, receive conformation that that the part has been sent and get a delivery time. This will speed up the whole service and support process for end users,” he added.

Acer is tentatively saying that it intends to go live with the Web service to its partners by the end of August, and that the service will cover the entire region.

“We’re currently testing the site internally,” said Harpalani. “We have already completed the training for the local Authorised Service Centre, they are in place. It’s just a question of testing the services.”

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