Future concepts clash

Mobilexpo 2000 revealed the most advanced cellular technology yet to be offered up to public scrutiny. The annual exhibition was attended by all the major industry players and a record number of cellular enthusiasts.

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By  Peter Conmy Published  August 5, 2000

Mobilexpo 2000 revealed the most advanced cellular technology yet to be offered up to public scrutiny.

The annual exhibition, just concluded at the National Exhibition Centre, Birmingham, England, was attended by all the major industry players and a record number of cellular enthusiasts.

The show has earned a reputation as the largest platform for phone manufacturers to showcase forthcoming products and services. With manufacturers such as Nokia, Ericsson and Motorola all on the brink of releasing their third generation handsets, it was left to Trium to take the show by storm with an actual product release.

The Trium fx is expected in the shops before Q4 this year. The phone, which is aimed at the consumer market, comes in a uniquely curved transparent case, with a very stylish flip.

Design Coup

Selling under the "Fashion Chameleon" slogan, it is another major design coup for Trium. After the successful launch of the Aria and Geo phones, Trium is beginning to establish a reputation for itself as the creator of some of the most innovative handsets on the market today.

The importance of visionary design was particularly evident at this year’s Mobilexpo. Industry experts acknowledge that new technologies are taken up by rival manufacturers, in the cellular industry, as quickly as in any other market.

This leaves design to play a vital role in product differentiation. While many of the leading names did not reveal world exclusive, production-ready devices, all chose to exhibit working Beta-type phones as a guide to their vision of the future.

Streaming media featured strongly in the predictions of each major manufacturer. Ericsson, Nokia, Trium, Siemens, Alcatel and Motorola all displayed designs of concept phones, in various stages of development, which recognised the importance of video on a handset.

This belief was supported by unprecedented numbers of technology companies, and Internet content providers, present at Mobilexpo.
While all of the phones have a fantasy look to them (Alcatel has conceptualized a phone that floats in a bag of battery gel), each is intended to portray the type of device that should be available in the next five years.

"Dream Products"

Some are graphical representations of "dream products", not intended to be released as consumer devices.

Others, such as the Motorola WatchTac, were paraded in front of the 7000 strong Mobilexpo audience. The WatchTac is Motorola's fully functioning GSM telephone, fitted into a regular size wristwatch and equipped with a MIX Internet browser.

The organiser of the exhibition has confirmed that Trium, Nokia, Motorola, Ericsson, Phillips, Samsung and Siemens have all confirmed bookings for next year’s event.

Just one question remains: How many conceptual designs on display at Mobilexpo 2000 will become next years reality?

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