Bahrain firm takes Sage view of CRM software

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By  Published  September 1, 2006

Riffa Views, the leading Bahraini property development, is deploying customer relationship management (CRM) software to streamline its sales and marketing operations.

Arcapita, the Bahrain-based bank behind the development, will use Sage AccPac’s CRM solution, which it said will enable it to more efficiently process its customer and prospect information and requests.

Riffa Views is a major property development in the Kingdom which will occupy an area of 23 million square feet with 900 luxury villas, an international school, commercial and recreational facilities.

Yasser Abdullah, managing director, Riffa Views, said that the CRM system would provide customer and prospect information immediately to its staff, allowing them to respond quickly and accurately to queries.

He cited the importance of working with an established global vendor with strong local support in the firm’s decision to go with Sage Accpac.

The system was implemented by Fakhroo IT Services, a Sage Accpac partner based in Bahrain. The implementation was completed in just 30 days, according to a statement released by Sage Accpac.

Arcapita is also planning to use Sage Accpac CRM campaign management feature to run targeted marketing campaigns and measure return on marketing investment.

In the future, the firm said, it will extend the usage of the CRM system to provide online information of property availability to customers and within the company’s different departments.

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