Gulf Air signs deal to implement Rapid accounting system

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By  Published  September 1, 2006

Gulf Air has become the latest carrier to go for Mercator’s specialist Rapid revenue accounting solution.

The regional airline signed the contract with the UAE-based IT arm of the Emirates Group in August and the two firms are in the initial stage of the implementation process.

Mercator declined to comment on the delivery time frame until the project charter has been signed, but said implementations such as this usually take between nine months to a year to complete.

Hatem Razzouk, Mercator regional sales and accounts manager, said the two firms were currently in talks around what hardware will be required to run the application and database needed to store all the revenue information.

Gulf Air is the 34th airline to sign up for Mercator’s Rapid solution, which analyses data on ticket sales to give carriers information with which to determine how their business is performing in areas such as route profitability.

In May another regional carrier, Lebanon-based Middle East Airlines (MEA), completed the implementation of Mercator's Rapid solution.

Razzouk said the Rapid solution would allow Gulf Air to more quickly bill other airlines and agents that sell its tickets, plug potential revenue leakages, and improve decision support for such issues as route changes.

“It [Rapid] tries to deliver the revenue accounting results as quickly as possible so that management can make informed decisions on the performance of the operation,” he told IT Weekly. Gulf Air declined to comment last week.

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