HTC debuts multimedia smartphone range at GITEX

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By  Published  December 1, 2006

Leading Windows Mobile smartphone vendor HTC has launched its first handsets in the Middle East. Introduced at last month’s GITEX 2006 exhibition, the handsets’ feature the full Windows Mobile 5.0 application suite and are pitched directly at the market currently occupied by rival Windows Mobile vendors i-mate, O2 and Motorola. HTC has built a formidable reputation as an OEM partner providing technology to a range of smartphone vendors including i-mate. Florian Seiche, VP of HTC Europe and the Middle East, said the company was currently seeking deals with distribution partners in the Middle East and Africa. “This is vital as success in this region often hinges on securing solid channel partnerships,” he said. “At GITEX we announced distribution deals with Dangaard Telecom and Link retail Distribution. The partnerships are in addition to our distribution deal with Leaf Wireless, which currently represents HTC in Africa. “One of our main objectives and challenges in the region will be to improve our profile among end users – as our reputation among channel players is already high.” The new handsets, designated P4350, P3600, and S620, boast an impressive array of features. The HTC P4350 is a quad-band PDA-style handset boasting Bluetooth, GPRS, and Wi-Fi connectivity. With instant email notification and synchronised Outlook functions, it is designed primarily for business users. The HTC P3600 is a PDA-style handset boasting 3G connectivity, HSDPA and the full Windows Mobile 5.0 software suite, while the HTC S620 is a slim-form smart handset that weighs just 130g. The S620 includes a range of connectivity options including quad-band GPRS/EDGE, Wi-Fi and Bluetooth, and it is also the first device to feature HTC’s JOGGR navigation bar, which provides one-touch access to Windows Mobile applications. It also includes a 2.4-inch screen and integrated keypad.

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