SAP Arabia announces two new local company implementations

ETA & Star Group and Sahara Petrochemicals to deploy SAP across operations

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By  Published  November 30, 2006

SAP Arabia has announced two major new regional implementations.

The ETA & Star (ETA) group of companies, a UAE-based conglomerate, is deploying mySAP business suite applications to unify business processes and information and help improve performance across its diversified operations in 12 industries.

ETA is rolling out mySAP ERP and CRM to monitor the key performance indicators of its business units, divisions and projects.

The group consists of more than 70 companies and 40,000 employees, spanning industries including engineering, retail and leisure. It is hoped that by consolidating information onto a single platform, management will have one single 'information window' and be empowered to make faster decisions.

The initial SAP rollout included full implementation of all ERP modules at three companies, while financial and human capital management (HCM) modules were implemented across all 70 companies in nine months. The software was deployed in two phases and went live in September this year.

Arif B. Rahman, group director, finance, ETA, said: "Deploying mySAP ERP solutions will provide significant benefits such as effective cash management, optimum utilisation of resources, and improvement in our supply chain efficiency.

“The capabilities in SAP components will allow the ETA group to monitor and control the entire extended business supply chain for our stakeholders and enhance shareholder value."

Larsen and Toubro InfoTech, itself a part of ETA group, implemented the SAP solution, and a change management team, together with helpdesks, has been set up in the company. Elsewhere, Sahara Petrochemical Company has selected mySAP ERP as the backbone for the company's shared services to be deployed across its petrochemical projects. This will include affiliates like the Al Waha Petrochemical Co., a polypropylene plant established in Al-Jubail Industrial City in Saudi Arabia in June this year.

SAP solutions will be rolled out at Sahara's affiliate plants in two phases, with the pilot rollout due to start in January 2007. All baseline processes will be covered in the first phase, with the second phase to cover logistics, production planning and distribution modules.

"We wanted to capitalise on SAP's unmatched industry knowledge and market-leading solutions focused on the oil, gas and petrochemical industry," said Esam Himdy, executive president, Sahara.

"This is a green field implementation and we want to adopt SAP's proven best practices to meet our objectives of maintaining best-in-class performance for our business lines.

“We want to build a flexible foundation that will allow us to remain competitive. SAP Arabia has a well-established network in the region and we believe their focus on business solutions gives them an edge over their competitors." Sahara is also likely to implement SAP's xMII, a composite application that enables manufacturers and their production staff to adapt to change and respond rapidly to shifts in demand.

It will enable this by providing real time visibility to manufacturing exceptions and production variances.

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