US CEA to play starring role at Hometech 2007

US industry giant steps up to support regional consumer electronics event

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By  Published  December 1, 2006

In a major coup for the local consumer electronics industry and event organiser Epoc Messe Frankfurt, US industry giant the Consumer Electronics Association (CEA) has agreed to play a major role in staging next year’s Hometech Middle East in Dubai. The organisation has agreed to sponsor the event and co-develop an International CES pavilion in conjunction with Messe Frankfurt. It will also produce conference sessions featuring leading consumer electronics industry identities and will host an international delegation to assist and educate US companies and media organisations about the booming Middle East consumer electronics and household appliance market. The CEA’s involvement as a key sponsor of Hometech Middle East lends serious legitimacy to the event, after a lacklustre instalment this year. Christopher Hudson, exhibitions director for Epoc Messe Frankfurt, conceded that Hometech 2006 provided a learning curve for the event organiser. Nevertheless, with the involvement of the CEA, he said the organisation was hugely confident of making Hometech 2007 a landmark event for the local consumer electronics and household appliance industries. “We have identified a very important gap in the market for a major consumer electronics industry event in the Middle East,” he said. “While GITEX has branched out in recent years to include consumer electronics vendors, it remains primarily an IT industry event. With Hometech, we have a huge opportunity to provide the consumer electronics and home technology sectors an opportunity to showcase their products and services in a dedicated industry environment.” Karen Chupka, senior vice president of events and conferences for the CEA, said the organisation’s involvement in Hometech would provide a range of benefits, not least of which was greater access for CEA members to the booming Middle East consumer electronics market. “The UAE has become an increasingly important market internationally,” she said. “As such, our involvement with Hometech Middle East will further brand the event, and the entire Middle East region, as a global hot spot for consumer technology. We are excited for this unique opportunity to expand the scope of the International CES, and to better position CEA’s members in the Middle East.” The 2007 instalment of Homtech Middle East will be staged at the Dubai International Exhibition and Convention Centre from 13 to 15 May. Further information is available online at

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