Eurostar debuts consumer electronics brand

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By  Published  December 1, 2006

IT and broadcast hardware developer Eurostar Group unveiled its new consumer electronics brand at GITEX 2006. The company debuted a range of consumer electronics and household appliance products under the Euroline brand, including plasma and LCD TVs, home theatre systems, washing machines and vacuum cleaners. Eurostar expects the fledgling brand to generate sales revenue in excess of US$27 million in the first 12 months. The company shipped its first product, a 42-inch plasma TV, to GCC hypermarket retailers Carrefour and Lulu last month. The model features a Samsung-manufactured V4 plasma panel, HDMI-input, and 250W PMPO audio output. Eurostar chairman Raju Jethwani confirmed that the company would begin shipping its range of washing machines, microwave ovens and vaccuum cleaners to retailers in January, with air conditioners and refrigerators set to follow in February. “The launch of our Euroline brand comes at a time when the demand for home entertainment and consumer appliances in the region is at an all-time high,” he said. Jethwani said the company would leverage its existing channel distribution partners in the region to expand the brand’s retail presence. “Our distribution network within the GCC, Africa and CIS countries will play a vital role in distributing Euroline products and creating brand equity,” he said. “The Gitex launch is key to our strategy, and we will be looking to sustain momentum by expanding the Euroline product range incrementally.”

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