WiMAX helps drive Motorola\'s strategy

Broadband technology viewed as central to powering enterprise mobility

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By  Published  November 30, 2006

Motorola is “leading the pack” in terms of the deployment of WiMAX technology and network infrastructure in the Middle East region, according to Eric Pradier, vice president for services for Motorola networks & enterprise EMEA and Latin America. Speaking at a roundtable briefing in Dubai last month, Pradier said he believes Motorola\'s position, as a leading provider of commercial, end-to-end WiMAX infrastructure in the region is a prime competitive advantage in this area. In May, Motorola announced it had been selected to be Wateen Telecom\'s primary supplier to plan, design and deploy a nationwide wireless broadband voice and data network in Pakistan, with initial deployment to be completed by the end of this year. Motorola agreed to provide the access network, subscriber units, and IP Multimedia Subsystem (IMS) core and services in what is one of the first nationwide WiMAX contracts awarded. Earlier this year Motorola announced the realignment of its government and enterprise mobility business and its network division in order to help in its efforts to support service operators, enterprises and governments. Pradier acknowledges that Motorola may be viewed as lagging somewhat in the enterprise mobility space as compared to its main telecoms vendor competitors, but believes the company has taken a strategic decision to build up this side of the business. “The acquisition of Symbol Technologies is a indication that Motorola is looking to build competence in the enterprise mobility space,” Pradier said, referring to Motorola\'s recent acquisition of US-based Symbol, which is best known for its barcode scanning products, and also has a wide portfolio of enterprise mobility products. Pradier claims an “a la carte” solution for enterprises is the best tactic to employ within a regional market that is sophisticated and continually evolving. This approach according to Motorola will focus on providing a combination of infrastructure and optimisation solutions in order to meet diverse customer requirements within the Middle East and North African region. WiMAX rollouts in the region are forecast to start occurring at the end of 2007.

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