Lenovo tablet PCs take flight in Emirates fleet

Emirates airline has deployed 200 Lenovo tablet PCs in aircraft across its fleet as part of a pilot project to improve customer satisfaction among members of its Skywards loyalty scheme

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By  Published  December 3, 2006

Emirates airline has deployed 200 Lenovo tablet PCs in aircraft across its fleet as part of a pilot project to improve customer satisfaction among members of its Skywards loyalty scheme.

Cabin crew will use the ThinkPad X41s to access a cust- omer relationship management (CRM) application which provides data about passengers such as their meal preferences. The aim is to enhance the service Emirates provides to its customers.

“Emirates is constantly and rapidly expanding its global routes, its fleet, and at the same time we are aiming to constantly innovate to improve our service delivery,” said Ted Green, vice president of business planning and development at Emirates, in a statement.

“Investing in sophisticated technology gives us the capability to develop and implement innovative applications to deliver unique services to our high-valued customers.

“The fast growth Emirates is experiencing today means that we should always be two steps ahead and we believe that Lenovo is delivering the tools we need to stay there.”

If the pilot is successful the scheme will be rolled out across the entire organisation in the New Year, although Lenovo said it did not know how many more tablet PCs Emirates will purchase if this happens.

“The Emirates airline application of the ThinkPad tablet PC marks a significant milestone in the adoption of this platform, and a pioneering step forward by the world’s fastest growing airline,” commented Milko von Dujil, Lenovo EMEA president.

“This extension of mobile computing in the enterprise sector highlights the position of the ThinkPad tablet PC as a cost-effective integrated solution with industry-leading security and connectivity features.

“We look forward to being part of the successful launch of this initiative, and to developing our relationship with Emirates further in the near future.”

The machines can be used by cabin crews either as a tablet with a digital pen or as a traditional notebook PC. The ThinkPad is equipped with a full-size keyboard and provides 170-degree viewing, and optional integrated fingerprint reader ThinkVantage technology.

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