Netgear’s major expansion in the region reaps reward

Netgear has announced it has crossed the US$2million barrier after its first six months of operations in the region

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By  Published  December 3, 2006

Netgear has announced it has crossed the US$2million barrier after its first six months of operations in the region.

The networking firm’s products were previously available in the Middle East, but it made a major push in the region some six months ago, setting up an office in Dubai and signing up two distributors — Emitac and Ashley — in the UAE.

Since then the company has aggressively expanded in the Middle East and is now present in the UAE, KSA, Qatar, Lebanon and Egypt.

Netgear credits its development to the rise in demand for wireless products.

“The phenomenal growth of the wireless market in the region signifies the advanced level of technology use here in the Middle East. According to market analyst ABI Research, Wi-Fi enabled consumer electronic devices are expected to grow to 249 million by 2011, up from 40 million this year,” Ahmad Zeidan, channel sales manager Netgear, said in a statement.

Zeidan said the company was positioning itself as the leading networking products provider in the Middle East and targeting 200% growth over the coming year through new and existing channel partnerships.

The firm plans to find new distributors in Saudi and in Egypt during 2007, it said.

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