Cisco to add Arroya to its NGN network

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By  Published  September 1, 2006

Cisco has responded to rising consumer willingness for on-demand entertainment services by acquiring Arroya Video Solutions in a deal worth US$92million.

Arroya provides on-demand television and other consumer entertainment services by offering a platform for video on demand, which will be integrated with the Cisco IP Next Generation Network (NGN) architectural framework.

This will enable carriers to accelerate the creation and distribution of network delivered television, interactive media and advertising services across televisions, PCs, mobile handsets and other media devices capable of delivering these services.

“The entertainment industry is going through a major shift while consumer desire for personalised on-demand service is on the rise,” said Michelangelo Volpi, Cisco senior vice president and general manager of the routing and service provider technology group.

“The industry is quickly evolving from pure video on demand to anything on demand with any content delivered to any end device,” he added.

“With the addition of Arroya’s innovative software, which offers flexibility in content delivery, service providers will be in a position to serve content how, when and where consumers want it,” he went on to say.

Cisco expects to complete its acquisition of Arroyo by the first quarter of its 2007 fiscal year ending October 31.

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