TV station dedicated to mobiles

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By  Published  November 25, 2006

Mobile phone giant i2 has launched i2 TV, its new and first 24-hour station dedicated to all things mobile.
The firm, which participated in Gitex, claimed that its new TV station was the first in the world dedicated to mobile telecommunications.

The station airs 24 hours a day in Arabic on Nile Sat 103 and covers the entire Middle East region.

“i2 TV is the first television station in the world that is dedicated completely to mobile telecommunication and technology,” said Izzat Kittaneh, managing director at i2 TV.

“We have state-of-the-art production equipment, making us the first TV station in the region to run without the use of tapes,” Kittaneh added.

The launch of the new station is part of i2’s customer-driven expansion plan, which focuses on reaching out to new and existing customers.

Since the company unveiled its new brand identity a year ago as i2, customers have been offered the i2 club, i2 magazine and also the i2 café concept.

“i2 TV is our newest customer touch point launched to educate consumers on the benefits of their mobile phones and attend to their needs in a way never done before,” claimed Abdul Hameed Al Sunaid, CEO, i2.

“With the launch of i2 TV we feel confident that we have a solid communication platform to better interact with our valued customers,” he added.

The company currently has more than 1,300 staff and 350 stores in 20 different countries.

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