Toshiba hails 84% sales jump for Q3

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By  Published  November 25, 2006

Toshiba’s regional notebook sales increased by a staggering 84% during the third quarter, making it the number one vendor in the Middle East, according to IDC figures.

Toshiba unveiled the market research firm’s Q3 data last week at Gitex and claimed the rise in sales was down to the quality of its products and its close relationship with the channel.

IDC figures show the Japanese vendor shipped 88,407 notebooks during Q3 — up from 47,976 a year ago — and increased its market share to 24%.

“Once again, Toshiba has confirmed its stronghold on the market, this is mainly due to the quality of our products and the proximity to the channel that allow us to sustain profitability across the value chain and better reach the consumer,” claimed Ahmed Khalil, general manager of Toshiba Middle East and Africa (MEA).

“2006 has by no means been an easy year for sales around the region but I am proud to say that the efforts of my team coupled with a healthy mix of consumer and professional products have allowed us to ride the wave and come out on top of the game,” he added.

Toshiba said performance had been particularly strong in markets such as Saudi Arabia, Kuwait, Qatar and Oman, where the company said it claimed the lion’s share of each of these notebook markets.

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