Nokia mobilises for big presence

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By  Published  November 25, 2006

Mobile phone giant Nokia stepped up its presence at this year’s Gitex through a direct involvement at the GulfComms event. Previously, the company had exhibited at the show through its distributors and partners in the region.

“We have taken a significant presence this year to showcase the full range of solutions that Nokia has to offer in the market. It is the first time that we have participated in such a big way and we are using the opportunity to promote our enterprise mobility solutions such as push e-mail and device management as well,” said Joe Devassy, sales manager for enterprise solutions at Nokia Middle East and North Africa (MENA).

Enterprise mobility solutions were a big focus for Nokia with the company demonstrating its complete range of mobility solutions on the stand.

According to Devassy, 2006 was the year when enterprise mobility became a mainstream offering in the Middle East market — a point reflected in the sheer number of operators, device vendors and integrators now operating in this fast-growing sector of the market.

Demand is growing rapidly, Devassy claimed. “We have carried out an enterprise mobility roadshow in the region and the response has been fantastic. The most encouraging point is that many enterprises are already looking to mobilise other applications besides e-mail.

“We are seeing Middle East companies already wanting to mobilise their enterprise resource planning systems.”

Nokia demonstrated its entire range of phones at its booth, as well as the Nseries, its set of multimedia computers, and its networks.

In addition to showcasing its products, the firm was also looking to make new contacts within the industry.

“Exhibitions like GulfComms are not all about showcasing latest products and solutions. It is also about interacting with many players in the telecom industry,” said Walid Moneimne, senior vice president of Nokia for Central Europe, Middle East Africa. “Our participation in this important event allows us to interact and meet with our customers and partners and discuss some of the latest topics and issues in this industry.”

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