Game for growth

GameQuest, exhibiting for the first time at GITEX, has arrived with a bang, predicting a huge 500% growth in the Middle East gaming market over the next five years.

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By  Joanne Bladd Published  November 19, 2006

GAMEQUEST, which is exhibiting for the first time at GITEX, has announced its arrival with a bang, predicting a huge 500% growth in the Middle East gaming market over the next five years. It has also outlined ambitious plans to be at the forefront of the explosion.

The California-based video games distributor, which hopes to establish links with regional retailers during the show, declared the market ‘underserved’ by retailers and called for more Middle East-specific representation.

“GameQuest management feels that current Middle East market is underserved by distributors from other regions,” says Kevin Baqai, director of business development for GameQuest. “Most retailers and distributors that offer gaming products for the region are purchasing from the US, Europe and Asia without specification for the Middle East.”

In contrast, Baqai adds, GameQuest is liaising with major brand names to secure formal distribution rights for the region. “We are in discussions with Nintendo, Sony and other gaming publishers for official representation in the Middle Eastern market.”

Baqui attributes the growing potential of the regional gaming market to the recent influx of big name retail outlets, combined with improvements in copyright legislation. “With multinational retailers and franchise outlets like Toys R Us and Carrefour in the region, and the enforcement of copyright protection, it has become a very important marketplace for the global video gaming market,” he explains.

“It is the perfect opportunity for existing retailers to offer video gaming products to their customers. Our estimation is that over the next five years, the Middle Eastern console and PC gaming market will be 500% larger due to product selection, competitive prices and natural growth.”

GameQuest plans to kickstart its regional campaign at GITEX 2006. Aside from its extensive video game catalogue, the company offers a sizeable selection of hardware and peripherals from major brands such as Nintendo, Sony and Microsoft. A limited range of Playstation 3 and Nintendo Wii consoles will also be available to order for early visitors to the stand.

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