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By  Published  November 17, 2006
“Business for everyone is growing in the Middle East and companies want to modernise their organisations and use technologies to get control of what is going on...when times are good companies do spend money to bring their IT systems up to date.” “In the Middle East it is a little harder to get trained IT professionals so therefore simplicity, manageability all that stuff tends to be a higher focus [here] than let’s say in the UK.”

Keep it simple stupid (KISS) recommends Bob Wilson HP Nearline Division vice president of StorageWorks whilst on a recent trip to the Middle East.

“I came to say thanks to our staff for the success of this past ten years, to say hello, and also to ask them to sell more.”

No pressure then for staff working at the Gulf subsidiary of printing vendor Brother. Brother Industries representative director and president Seiichi Hirata sets the agenda whilst making a first trip to the firm’s operations in Dubai.

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