Get to know

Tarun Nandi is one of the most senior and prominent names in the Dubai reseller community. His company, Bluebell Computers, has developed a strong reputation as a professional and reliable reseller across the entire region. As his business continues to thrive, Channel Middle East thought it would take a moment to get to know Tarun Nandi...

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By  Administrator Published  October 31, 2006

What is your career history to date? How did you end up working in Dubai?
“I’m from Calcutta, but I started my career in Punjab, India.

I studied at Punjab University in Chandigarh, and went on to work for the government of India as a systems integrator for the Punjab State.

Then, in 1983, I came to Dubai and worked as an IT manager for Al Shirawi for 12 years before starting up Bluebell Computers, my own company here on Computer Street.”

What do you enjoy most about working in the Middle East IT market?
“I really enjoy working with the people here in the Middle East.

I like dealing with the distributors, the sales teams, the vendors, everyone.

I enjoy working with the products, and developing a knowledge of the products, which enables me to sell them effectively.

I also enjoy passing on my knowledge, teaching my product expertise and passing on my experience to sales staff.”

What do you dislike most about working in the Middle East IT market?
“What I don’t like about this market is that it isn’t professionally managed.

When you’re dealing with a partner you need to do a background check, see how well his sales have been going, what products he has in stock and if he’s been in the market for a long time.

This is because there are a lot of people in this market who can’t be trusted and if we deal with the wrong people we’ll make losses.”

Which IT industry figure do you most admire and why?
“There isn’t any one person in particular who I can mention, but really all of the key figures in the top IT companies in the area.

The prominent figures at HP, Oracle, 3Com, Cisco, Epson and others, because these are the only people in the Middle East IT industry who always make sure that they conduct themselves professionally and they are all also very loyal.

I have built strong relationships with them.”

What’s the most valuable business lesson you’ve learnt?
“I have learnt that you have to trust the people you work with if you want to be successful.

Multinational companies are willing to give us millions of dollars on credit because they have worked with me and we have generated a relationship based on trust.

I don’t even see other resellers as competition, the market is a family, we are interdependent and we must rely on each other.”

What are your top channel tips for the next 12 months?
“I would advise everyone in the channel to manage themselves professionally.

Make sure your company trades within the correct lines and adheres to all legal protocol.

Acknowledge that you are dependent on your competition and trust your suppliers because if the market will grow, it will grow together and it is when individuals step out of line that the entire market suffers.”

How do you like to relax outside of the work environment?
“I just really like to spend a lot of time with my family whenever I can.

I also like to travel, I go on holidays every three or four months, sometimes with my family and sometimes with business partners.

Just recently I went to South Africa with one of our channel partners.

I also take a keen interest in news and current affairs as I like to know what is happening in the world.”

What is the proudest moment of your career to date?
“One of my proudest moments was in 1998 when Toshiba named Bluebell Computers as the ‘Best Reseller of the Year’ at its worldwide annual conference.

I was also very proud to receive ‘Best Partner of the Year’, earlier this year, from Redington Distribution.

Signing the World Bank as customers is also one of the many deals that I am honoured to have made.”

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