Cisco expert Emirates steps up to the plate

UAE-based integrator helps financial services company to replace its core network infrastructure with an advanced Cisco IP-based solution

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By  Published  October 31, 2006

Emirates Computers has deployed Cisco’s network infrastructure and IP call centre portfolio for financial services and brokerage company Amanah Financial Services.

The solution is designed to help the firm expand its services, cut administrative costs and improve its output.

Emirates, which is a Cisco Gold Partner, implemented the vendor’s local area network, wide area network, IP telephony, security and IP call centre solutions, giving the company the option of being able to expand its network infrastructure for future growth.

The new network infrastructure will also connect Amanah’s main office with its branches and form the foundation of its strategy to position customer service as a key differentiator from rivals.

Amanah Financial Services provides valuable services to its customers through a number of Shari’a compliant products and services including Islamic investment, equity linked sales and trading services, and portfolio management.

With its business growing at a fast pace, Amanah required a reliable and robust network infrastructure which would not only improve its business performance, but also enable it to rapidly deploy new network applications in future.

“Our mission is to be recognised as a customer-focused and quality-driven company,” said Eissa Ateeq Al Muhairi, Al Ain, branch manager at Amanah Financial Services.

In the competitive financial services industry, network performance is critical not only to generate revenues but also to earn our customer’s trust.

IT plays a vital role in our business strategy and we believe in using technology to enhance our services and gain customer satisfaction.”

“Cisco’s network infrastructure portfolio is more robust and flexible than our previous network.

It has improved our network performance, enhanced our services and helped us save time and money.”

Amanah claims it conducted a thorough assessment of integrators in the market before choosing Emirates Computers for its expertise in implementing similar projects.

Tamer Ryal, account manager at Emirates Computers, commented: “We felt a Cisco network infrastructure was ideal for [Amanah’s] requirements.

Cisco has a proven track record in secure end-to-end network solutions.

Our aim was to achieve customer satisfaction by providing the most reliable, scalable, secure, performanceoriented and cost-effective solution design and implementation, and save time and costs for the company,” he added.

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