Sun puts faith in Salman to lead Saudi growth strategy

Server solutions giant promotes financial sector MENA boss to Saudi Arabia country manager as it outlines importance of KSA market to its Middle East expansion plans

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By  Published  October 31, 2006

Sun Microsystems has named Hani Salman as country manager of its Saudi Arabian operation.

Salman will spearhead Sun’s aggressive expansion plans in the Kingdom in key verticals including banking, telecoms and government.

Chris Cornelius, managing director at Sun Middle East and North Africa (MENA), said: “Saudi has been a key market for Sun, with a major part of our revenues for the region generated from this market.

With the recent spurt of investments and growth in the Saudi economy, companies are looking to technology to ensure that they are delivering quality service to their customers, as competition becomes more of a reality.”

He added: “This is a great opportunity for us to show customers how our products and services are relevant to their business, whether they are an enterprise or SMBs, including demonstrating Sun’s Academic Initiative to many of the universities in the Kingdom,” he added.

Prior to his promotion, Salman was the financial sector manager at Sun MENA, managing a portfolio of leading clients including Mobily, Sabic and Saudi Post. “Salman has worked closely with the Sun team in his previous job and has always exhibited a positive, go-getter team spirit.

In his most recent role at Sun, Salman demonstrated his forte in the financial sector, with an exemplary track record in developing new businesses and strengthening relationships with Sun’s customers and vendors.

He has all the qualities required to be a successful manager and we are sure Sun’s Saudi operation is in capable hands,” concluded Cornelius.

The appointment of a strong leader in Saudi is key to Sun’s wider growth aspirations in the Middle East.

The company revealed earlier this year that it is looking to achieve a 40% year-on-year rise in sales as a result of investments it is making in building its internal team and appointing new partners.

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