Chinese networking star looks to shine in region

Beijing-based mobile phone manufacturing giant prepares to unleash its capabilities on the regional IT market at forthcoming industry exhibitions

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By  Published  October 31, 2006

Chinese vendor Potevio MENA is preparing to launch its end-to-end networking, teleco and consumer systems in the Middle East.

The company — which was formed out of a joint venture between stateowned Chinese vendor Potevia and Saudi investors — intends to announce its arrival in the region by unveiling its offerings at next month’s Gitex and GulfComms exhibitions.

After signing a deal in 2005 to bring Potevio to the Middle East and North Africa, the regional team has been preparing the company’s offerings ahead of its November launch.

Dr Ali Saad, CEO of Potevio MENA, says that three out of every nine phones produced worldwide are from China.

And of that three, Potevia produces around 1.2.

“One of our main focuses is to bring this type of manufacturing operation to the Middle East,” he explained.

“As competition comes to the region, we will be able to offer telcos the capability to produce their own branded handsets, and differentiate themselves from rivals.”

The vendor plans to launch its brand at Gitex, and is investing heavily in its stand and demonstrations of key product lines.

At the same time, Potevio will be extending the debates around key areas of technology, with events at the November show.

“As with any vendor, we want to gain as much market share as possible, but right now we’re the baby in town,” added Saad.

“Even though we are very large outside of the Middle East, our name is unknown in the region right now.

Our first aim is to build our brand recognition and support infrastructure.”

The company plans to woo visitors to GulfComms by exhibiting 3G products co-developed with Nokia, base station repeaters, edge products, cellphones, SIM cards and microwave dishes.

“What we are trying to demonstrate is that Potevio is an end-to-end solution, for both products and services,” said Saad.

Potevio will also be working to highlight the company’s manufacturing capability, which it hopes to bring into the region.

The firm remains a major player in the OEM space, producing a large proportion of phones for vendors such as Nokia and SonyEricsson.

Potevia established China’s first ever telco joint venture more than 23 years ago and since then has developed its presence around the globe.

It is thought to achieve export volumes of more than US$2 billion each year.

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