Fujitsu Siemes calls on MTC in attempt to extend UAE coverage

Components distributor appointed to carry vendor’s desktop, notebook and server lines as it also reveals that global half year operating result is affected by restructuring costs

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By  Published  October 31, 2006

Fujitsu Siemens has signed UAE-based Memory Technology Corporation (MTC) to distribute its desktop, notebook and server lines in the UAE.

Stephane Rejasse, Middle East boss at FSC, claims the need for the company to expand its distribution network reflects its growth.

“We see this as the right time to extend our breadth and bandwidth within the channel,” he explained.

“MTC is a well-known regional distributor for IT components such as desktops, notebooks and high-end monitors.

Through this partnership, we will gain a new edge to our distribution strategy and access through this new channel for our clients that are not yet aware of all the benefits we bring to the IT market,” added Rejasse.

The deal is particularly poignant for MTC given it is the first time it has carried a server brand in its portfolio.

Houssam Mobiad, CEO at MTC, said: “MTC has carved a niche for itself in the field of marketing IT components in the MENA region.

Adding a prestigious brand like Fujitsu Siemens Computers to our fold is a matter of great significance to us within the channel.”

Meanwhile, FSC also announced that total group sales for the six months to September 2006 reached US$3.9bn — it’s largest ever half-year haul.

However, the company saw a massive US$18m of its US$23m operating profit eaten up by restructuring costs during that period as it deployed a series of costsaving programmes that should be completed by March 2007.

“For the first time in its history, the IT industry is experiencing that a generally good economic climate is not followed by increased demand in the IT sector,” said CEO Bernd Bischoff.

“We are taking the right decisions now to prepare our company for ongoing competition in the long term,” he added.

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