Handsets a hit at GITEX Shopper

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By  Published  October 31, 2006

ORGANISERS are anticipating a record number of visitors to this month’s GITEX Shopper & Consumer Electronics Expo, which is being staged at the Airport Expo in Dubai.

Last year’s instalment attracted more than 117,000 trade delegates with the value of transactions reportedly surpassing US$19 million.

Chief organiser Dubai World Trade Centre (DWTC) said this year’s event would expand considerably, with an increased focus on mobile communication technologies. It anticipates more than 125,000 buyers to attend the event, which has also attracted 140 exhibitors representing around 4,000 consumer electronics, IT and mobile communication manufacturers from 15 countries worldwide.

Leading distributors and retailers that have confirmed their involvement at this year’s show include Jumbo Electronics, APTEC mobiles, Cellucom, Jacky’s Middle East, Plug- Ins and Sharaf DG.

DWTC claimed that much of this increased attention is largely due to booming mobile handset sales across the Middle East, which has brought attention to new technological innovations in the sector.

The company cited recent research from industry analyst Canalys, which predicted regional smart phone handset sales would increase 40% year-on-year until 2010.

Canalys also predicted that more than 105,000 smart phones would be sold across the region in 2006.

“Booming sales of smart phones in the Middle East indicates that consumers in this region appreciate the benefits the technology can provide in terms of enhancing productivity,” said DWTC general manager - Exhibitions, Trixee Loh. “Much of the growth in this sector can be attributed to the emergence of a mobile workforce in the Middle East.”

According to DWTC international project manager Pankaj Nadkarni, the convergence of traditional IT and CE technology is revolutionising the latter sector in the Middle East. “This change is throwing the door open to several vendors who have traditionally been restricted to the phone and voice space,” he said.

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