UAE, Saudi DSC snapshot

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By  Published  October 31, 2006

DIGITAL STILL CAMERA (DSC) sales continue to boom in the GCC’s two biggest consumer markets of Saudi Arabia and the UAE.

In terms of comparative growth rates in regards to units sold, the UAE again outperformed its nearest neighbour in 2006, attaining 62% share of the two countries’ combined DSC sales.

The UAE also recorded an improvement in terms of growth in sales value, up 5% on 2005 levels, at the expense of Saudi sales.

Increased competition in the DSC sector saw a reduction in prices in both countries, which in turn saw increased consumer demand for cheaper, higher quality cameras to the detriment of entry level DSC models.

Megapixels remained a major buzzword in the sector, with consumer demand for DSCs featuring six megapixel and greater CCDs booming. In the UAE sales of six megapixel cameras alone grew 20% from 2005 to 2006, while in Saudi Arabia sales increased 11%.

The greatest fall was witnessed in the three megapixel compact camera category, with sales in the UAE decreasing nine percent and Saudi Arabia by six percent during the surveyed period.

Compact cameras remained the most popular DSC category in both countries, although consumer demand for optical zoom-equipped models increased across the board.

This trend also applied to cameras equipped with larger LCD displays, to the detriment of those featuring a combination of optical and digital viewfinders.

Consumer demand also increased for cameras boasting external memory capabilities and Pictbridge functionality, which enables direct printing from the camera’s internal memory without the need for additional software or PC connectivity.

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