LG rides Blu-LG rides Blu-ray wave in Japan

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By  Published  October 31, 2006

LG Electronics has launched a range of Blu-ray compatible products including desktop PCs and a super-multi DVD writer.

The new range of XPION X600 PCs feature Intel dual core Pentium D945 3.4GHz processors, 320GB hard drives and 1GB of DDR-2 memory. The PCs also include a 14-in-1 flash memory multi-card reader that is compatible with 14 types of memory cards to aid the computers’ multimedia features.

The XPION range also features NVidia’s top graphic card, the GeForce 7900GT 256MB, and a graphics chipset incorporating high-bandwidth digital content protection (HDCP) for copyrighted material.

LG’s Blu-ray DVD writer, branded Super Multi Blue (GBW-H10N), burns up to 25GB of data on a single Bluray disc. It can write data to Blu-ray recordable discs at four times the normal speed, and Blu-ray re-writable discs at twice the normal speed.

The drive is compatible with Blu-ray discs of all storage capacities and is also backward compatible with standard CDs and DVDs. In comparison to high defini- tion DVD (HD DVD), which also uses a blue laser, Bluray boasts more information capacity per layer (25GB as opposed to 15GB).

Speaking at the international launch of the new products in Japan, LG Electronics president Dr. H. G. Lee claimed: “LG will become the leader in next generation DVD technology by developing new audio-visual and storage products based on the Blu-ray format.”

With currently more than five times the storage capacity of a DVD, Blu-ray discs boasting 50GB storage capacity are expected to soon become available.

Developed by Sony and supported by the Blu-ray Disc Association (BDA), a group of leading electronics and media manufacturers, Blu-ray technology utilises a blueviolet laser to read and write data to a chalcogenide disc.

The XPION range of personal computers are fully compatible with HD digital camcorders and can playback Blu-ray discs released by major studios.

LG Electronics also plans to launch a Blu-ray DVD player in the Middle East before the end of the year, targeting the consumer market.

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