FSC inks partnership deal with MTC for push in UAE

Agreement in line with FSC’s regional expansion plans

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By  Published  October 13, 2006

Fujitsu Siemens Computers (FSC) has signed a partnership deal with UAE-based Memory Technology Corporation (MTC) for the distribution of notebooks, desktop, displays and servers in the emirates.

The partnership is part of FSC’s ongoing strategy to expand its Middle East distribution network and offer products to enterprises and end-users through channel partners with strong regional presence and market expertise.

“This deal represents yet another solid partnership for FSC and the need to expand our channel reflects the tremendous growth we have witnessed in recent years. We see this as the right time to extend our breadth and bandwidth within the channel,” commented Stephane Rejasse, managing director of FSC Middle East.

“MTC is a well-known regional distributor for IT components such as desktops, notebooks and high-end monitors. Through this partnership, we will gain a new edge to our distribution strategy and access through this new channel for our clients that are not yet aware of all the benefits we bring to the IT market,” Rejasse said. He added that although distribution of servers was a new business field for MTC, FSC was looking forward to increasing and developing its business in this area with MTC.

Houssam Mobiad, CEO of MTC, stated he was confident MTC could increase FSC product sales, as it already enjoyed a strong reputation in the market.

“MTC has carved a niche for itself in the field of marketing IT components in the MENA [Middle East and North Africa] region. Adding a prestigious brand like FSC to our fold is a matter of great significance to us,” he said.

Last month FSC announced it was preparing to set up an operation in Saudi Arabia to bolster its coverage of the Kingdom’s market.

FSC already has distribution coverage through agreements with Aptec Saudi Arabia, Tech Data and Aim, but claimed additional resources were required to serve the market more extensively.

The firm said it was optimistic that expansion in Saudi would set the tone for a wider geographical push and dilute its dependence on the UAE market.

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