Oracle completes Pepsi challenge at Omani firm

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By  Published  November 10, 2006

OMAN’S BIGGEST beverage company has deployed Oracle’s E-Business Suite in a bid to support its aggressive expansion of its production line.

Oman Refreshment Company (ORC), which bottles and distributes carbonated drinks and Aquafina Pure Drinking Water under license from PepsiCo, plans to double its can filling capacity through a new production line.

In a multi-million dollar deal it deployed the E-Business Suite in order to streamline its operations, automate its systems and drive cost savings by reducing administrative overheads.

“The implementation of Oracle E-Business Suite will enable us greatly in moving our plans forward,” commented Mohamed Harazallah, general manager for ORC.

“The company needed a more sophisticated solution that allowed greater control of the supply chain, more visible production information and improved cost-tracking. The new system had to be able to handle large volumes of data effectively and integrate discrete operations to cut costs and improve productivity,” Harazallah added. In phase one of the project, which was implemented by Hyperlink, the Oracle Financials, Purchase and Inventory modules were deployed.

The company will deploy Oracle’s HR and Payroll solutions to further streamline its systems in phase two, which is expected to be completed in the next two months.

“Being chosen to implement Oracle E-Business solutions at ORC further underlines our continuous commitment to our customers,” said Dani Diab, vice president and general manager of Hyperlink. “We aim to be partner with our customers, sharing and understanding their business needs and challenges to enable us to deliver solutions that best fit their business models.”

Arun Khehar vice president for retail, manufacturing and the private sector at Oracle MEA described how ORC’s expansion plans were a key driver behind its adoption.

”I think they have very aggressive plans and we have to keep that in mind — they are adding new products, their business has grown tremendously so we have to make sure that whatever we implement makes up for their goals and the new product lines they are including.

Managing their future goals — this is really our objective,” Khehar went on to say.

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