Tesco going soft

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By  Published  October 6, 2006

UK supermarket chain Tesco is to launch a range of budget own-brand software that will rival products from giants Microsoft and Symantec.

It will offer six packages including office software, security systems and a photo-editing tool costing no more than US$34 each.

Tesco buyer Daniel Cook told the BBC: “When it comes to software there is little choice and prices are high. Our new range of software changes this, bringing choice and value to the market that has offered little of either for too long.”

The software range will include a CD/DVD burning tool, which will be available from 100 of its stores from October.

The supermarket chain has been aggressively pushing into the non-food market this year and in August launched a new home shopping service for a range of 8,000 items including furniture.

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