Etisalat Egypt charts 300,000 subscribers in one month

Etisalat Egypt's subscriber base tipped the 300,000 mark at the end of May, inside its first month of operations as part of its bid to reach 10 million subscribers within its first three years of participating in the market.

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By  Administrator Published  June 3, 2007

Etisalat Egypt's subscriber base tipped the 300,000 mark at the end of May, inside its first month of operations as part of its bid to reach 10 million subscribers within its first three years of participating in the market.

The operator offers high-speed data connectivity in over 40 cities in Egypt and claimed that 75% of its customers were accessing data services such as ring back tone services and mobile television, using its 3.5G network - the first in the country.

The company is also planning a US$1.41 billion investment over the next three years on top of its initial US$351 million investment in developing its base stations and core networks.

Etisalat has recruited 850 staff, of which 98% are Egyptian nationals, to man its existing infrastructure of more than 700 base stations.

"We believe that we can win over approximately 10 million subscribers and increase overall penetration to 50% within the first three years of operation. We will be service 40 areas of the country during our launch and we aim to extend our 3G coverage to the entire country by 2010," said Saleh El Abdooli, CEO of Etisalat Egypt.

Etisalat won a 15-year, renewable licence in 2006 after it bid US$2.9 billion to provide GSM and 3G mobile services in the country. The move ended the Vodafone/Mobinil duopoly in the country's mobile market where penetration stands at 22%.

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