Mars aiming to be a Saudi star

Bahraini wholesaler Mars IT Distribution says its desire to attain stronger coverage of the Saudi market and exploit the growing business opportunities on offer is the primary factor for its recent decision to establish a local operation in the Kingdom.

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By  Administrator Published  June 2, 2007

Bahraini wholesaler Mars IT Distribution says its desire to attain stronger coverage of the Saudi market and exploit the growing business opportunities on offer is the primary factor for its recent decision to establish a local operation in the Kingdom.

The wholly-owned subsidiary is currently being staffed by a country manager, three account managers and three logistics staff. Logistics services are performed by Aramex. At the moment, Mars carries eight IT brands in Saudi, but is looking to scale up the portfolio.

"Saudi is a very different market to Bahrain, the biggest distinction being the sheer size of the market and the dynamics that govern it," said Ali Mohammad Akbar Khan, general manager at Mars IT (pictured). "Being such a huge and lucrative market it invites a lot of competition and no company wants, or honestly speaking can afford, to neglect it. Unless you have the right coverage you cannot get any benefit from the market."

In Bahrain, 70-strong Mars is an official distributor for brands such as Acer, Genius, IBM, Intel and Toshiba.

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