Microsoft on a mission

Microsoft claims it is giving the channel a golden opportunity to increase sales of its recently-launched Office 2007 software by launching a programme that makes it straightforward for new PC buyers to purchase the products.

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By  Administrator Published  June 2, 2007

Microsoft claims it is giving the channel a golden opportunity to increase sales of its recently-launched Office 2007 software by launching a programme that makes it straightforward for new PC buyers to purchase the products.

The vendor is working with international and Middle East PC vendors to ensure images of Office 2007 are pre-installed on PCs so that customers receive a free 60-day trial. Once this period has expired, the customer can purchase an activation key from the reseller to convert the software into a full licence.

"This is a breakthrough programme that means the channel is able to attach Office 2007 to PCs," said Tolga Altinordu, OEM director at Microsoft Gulf. "It is the most affordable and convenient way for customers to get Office."

Microsoft claims that obtaining the software in this way could save customers up to 30% compared with the cost of buying full packaged product.

Altinordu is urging partners to take advantage of the fact that consumers purchasing a new desktop PC or notebook are more likely to invest in software.

"The research we have conducted shows that consumers and small businesses prefer to buy Office with a new PC because it is more compatible, reliable and offers better results," he said.

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