Nokia eager to exploit emerging markets with dedicated phones

The Middle East and Africa have been included in the emerging markets region that mobility giant Nokia is targeting with a dedicated range of mobile phones.

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By  Administrator Published  May 31, 2007

The Middle East and Africa have been included in the emerging markets region that mobility giant Nokia is targeting with a dedicated range of mobile phones.

The Finland-based giant claims it has reinforced its position in emerging markets with the launch of seven new products that provide functions and features specifically for customers within these markets.

"Innovative phone sharing technology, contemporary design and easy-to-use features combine in these new products to empower consumers in entry markets," said Soren Petersen, senior VP for mobile phones at Nokia. "As the clear market leader, with more than one-third of global market share, Nokia works to understand the needs and aspirations of consumers. We put this understanding into practice by developing products and applications that are relevant, easy to use and simple to understand, which is especially important for first time users in emerging markets around the world."

As well as the Middle East and Africa, Nokia will market the seven new phones in parts of Asia and Latin America. The products will be rolled out during the course of the next four months and retail for prices between US$47 and US$122 per unit.

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