Sharaf toasts opening of big box outlet by making bold promise

Sharaf DG has marked the launch of its ‘big box destination outlet' in Dubai's Times Square Center by vowing that any customer who cannot find the electronics product they are looking for in the store will receive it free of charge.

  • E-Mail
By  Administrator Published  May 31, 2007

Sharaf DG has marked the launch of its ‘big box destination outlet' in Dubai's Times Square Center by vowing that any customer who cannot find the electronics product they are looking for in the store will receive it free of charge.

"If you're not satisfied with the range and can't find what you're looking for we'll give the item to you for free," vowed Nilesh Khalkho, head of merchandising and vendor relationships at Sharaf DG. "If you come to the store and you can't see the specific product you want, we will source the product - providing it is legally available in the country - and give it to you free-of-charge."

The retailer claims this promise applies to any product category it specialises in, including TVs, DVD players and laptops. "If you want to succeed as a destination outlet, you have to be bold - there is no other way," added Khalkho.

The retailer claims to have the widest range of products available in the outlet and will stock over 300 brands.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code