HP shifts from IT to BT

IT behemoth HP pulled out all the stops at its Technology@Work event in Berlin last month. With 3,000 business customers attending, HP whipped the covers off a range of new offerings that place technology at the heart of business optimisation.

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By  Administrator Published  May 1, 2007

HP claims that it is moving beyond information technology to a new era of business technology where IT investment is measured by one crucial factor: how well it delivers against business objectives. Senior HP executives including Ann Livermore, executive VP, technology solutions group (TSG) at HP, and Francesco Serafini, managing director at HP EMEA, lined up to extol the business benefits of the latest enterprise solutions on offer from HP.

"The age of information technology as we know it is over. The new reality is that technology doesn't just support the business - technology powers the business and helps drive growth," says Livermore. "The shift to business technology enables CIOs to weigh and measure their investments in terms of business outcomes - whether it's managing risk, accelerating growth or lowering costs."

According to HP's own in-house research, an overwhelming majority of CEOs and CIOs claim that technology is now integral to the success of their business. However, while 99% of CEOs agree that technology is integral to business success, only 32% of the CEOs polled involve CIOs at the inception of strategic planning.

To help its business customers manage risk, accelerate growth and lower costs, HP has unveiled a raft of new solutions and services within its business information optimisation, business technology optimisation and adaptive infrastructure portfolios.

HP showed off its next generation Neoview data warehouse platform during the event. The move forms part of HP's efforts to offer customers solutions and services that drive business optimisation.

HP has developed a range of new business intelligence (BI) services designed to give businesses better access to data. HP claims that its latest offering allows customers to make informed business decisions, while simultaneously reducing cost and risk and accelerating sales growth.

"HP's approach to business intelligence integrates its innovative products and services with robust partner relationships to bring BI capabilities to a broader set of users across the enterprise," says Ben Barnes, VP and general manager, BI software group at HP.

The HP Neoview data warehouse platform - an integrated hardware, software and services platform - acts as a business outcomes engine, according to HP. It provides customers with a comprehensive view of essential business information, such as metrics on product sales, customer trends, or operational effectiveness.

HP claims that unlike many legacy enterprise data warehouses, HP Neoview is designed for a 24x7 environment where decision making is seamlessly integrated into business operations at multiple levels within the organisation.

HP has also launched a set of BI services designed to help businesses improve decision making and competitive advantage. This service offering was enhanced by HP's acquisition of 700-strong US-based BI consultancy Knightsbridge Solutions.

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