Avaya introduces Arabised one-X

Telecoms equipment maker Avaya is aiming to increase its share of the internet protocol (IP) telephony market with the launch of an Arabic version of its one-X solution.

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By  Administrator Published  May 10, 2007

Telecoms equipment maker Avaya is aiming to increase its share of the internet protocol (IP) telephony market with the launch of an Arabic version of its one-X solution.

The firm said last week's launch, which it claims is the first Arabised IP telephony solution in the Middle East, is its "most significant ever" in the region.

"Increased Arabisation is one of the major drivers of increased technology and internet use across the Arabic-speaking world. The growth potential for IP telephony in the Middle East and demand for IP solutions across different industry verticals has made the need for Arabic solutions an acute one," Nidal Abou-Ltaif, managing director for Avaya in MENA, said.

Abou-Ltaif said the firm decided to develop the solution on evidence that large numbers of Arabic speakers are not comfortable with the English language.

"Our experience in the Middle East region has demonstrated that a percentage of native Arab speakers have refrained from using IP-based technology because they are not confident in English. Avaya's one-X solution in Arabic addresses that very real market gap," he said.

"Offering IP telephony solutions in Arabic helps to preserve the culture and traditions of communications in the Middle East while creating a more mobile and productive environment," he continued.

The Arabic version of Avaya one-X desktop edition enables users to perform a range of tasks from transferring calls to navigating directories to creating conference calls, the firm said.

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