Emax debuts in Oman as ambitious expansion plans take shape

Power retailer Emax has opened its first outlet in Oman as it pushes ahead with ambitious plans to strengthen its store network across the Gulf region.

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By  Administrator Published  May 1, 2007

Power retailer Emax has opened its first outlet in Oman as it pushes ahead with ambitious plans to strengthen its store network across the Gulf region.

The company claims that in excess of 65,000 products from more than 300 electronic brands will be available at the store, based in the Muscat City Centre mall.

"The Emax concept aims to revolutionise technology retailing with its unique business model that combines the best brands, overwhelming product diversity and a range of customer friendly services at an astonishing value, through large format stores across the region," said Saibal Basu, general manager at Emax parent company Landmark Group. "We are certain that this concept will be a trendsetter in the consumer electronics retailing market, in the region," he added.

The new store follows the opening of what the retailer hailed as the Middle East's largest consumer electronics outlet in Sharjah last year. The Oman store will provide consumers with an array of technology such as digital devices, gaming consoles, mobile phones and IT kit.

Reports suggest Landmark Group is prepared to spend US$135m on setting up more than 40 Emax retail stores in the next five years.

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