R&M targets Saudi expansion

Swiss cabling solutions provider Reichle & De-Massari's (R&M) regional boss, Laurent Amestoy (pictured), has set his sights on the company becoming the region's premier layer one cabling provider.

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By  Administrator Published  April 30, 2007

Swiss cabling solutions provider Reichle & De-Massari's (R&M) regional boss, Laurent Amestoy (pictured), has set his sights on the company becoming the region's premier layer one cabling provider. With a quarter of R&M's Middle East revenue currently coming from the Saudi market, appearing at GITEX KSA forms a key part of the company's growth strategy.

"We took part in GITEX Saudi Arabia because we believe it's the ideal forum to primarily support our partners and customers in the Kingdom of Saudi Arabia," said Laurent Amestoy, R&M's GM for the Middle East and Africa (pictured).

"We are looking to heavily promote our latest cabling solutions, which cater to the growing demand for modern data and communications networks," said Amestoy.

The need for adaptable and cost effective IT solutions in the Middle East is crystal clear, Amestoy asserted, and he claimed that the region's vibrant property development sector is driving this growth.

"Because we are able to provide this market with our top-range cabling solutions, we feel that we will be able to benefit those in the region with the desire to improve and expand," he said.

R&M concentrates its efforts on four major fields of business: carrier, enterprise, industrial and residential cabling.

"Our competence lies in the manufacture of connection and distribution technology for copper and fibre optics networks," Amestoy explained.

Amestoy describes 10 Gigabit technology as: "The new dimension for the local data network" which will increase the potential for massive data transfer around the world.

He predicts that 10 Gigabit Ethernet will soon dominate communications, from enterprise desktop and backbone use to large-scale wide area networks.

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