i2 plans to continue taking calculated risks to sustain growth

The telecoms and computer retailer targets US$3.27 sales in 2007.

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By  Administrator Published  April 1, 2007

Jihad El Eit, i2's vice president of marketing asserts that a policy to seek further investment opportunities is necessary to remain competitive given the rapidly expanding nature of the market. "There has been speculation over the ‘risks' we are taking but the market dynamics in the region dictate that we have to act in this way if we are to keep apace with the rapid development of the industry," El Eit commented.

"There is a measure of risk in any expansion strategy but i2 is confident that it possesses the guile and aptitude necessary to surmount any of the challenges posed by the region's emerging markets," El Eit added.

He also highlighted the commercial considerations the company takes into account before launching itself into a new market. "One of the main considerations we take before deciding to enter a prospective market is the existing rate of mobile penetration. We then survey the logistical aspects of servicing a market and its predicted rates of growth."

El Eit assuredly stated that the African market will be at the centre of i2's operations in 2007. "The rapid rates of mobile adoption in recent years in Africa has led us to concentrate our efforts in these markets in the forthcoming year. "Our research has shown that Africa has 291 million mobile phone subscribers and has enjoyed an average 42% year-on-year change in recent years."

He also detailed the rationale behind the company's recent entry into the Sudanese market basing it in part, on the fact that the country has a mobile penetration rate of just 8%, offering a huge potential for all tiers of the mobile telephone market."

The company is also implementing the policy of introducing market firsts to the Middle East's more ‘mature' markets, such as the UAE. Early this year i2 acquired the franchise rights to IT-retailer CompuMe's UAE outlets signalling a paradigm shift in i2's strategy.

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