LG Electronics pinpoints Middle East and Africa as key battleground

Electronics vendor LG has revealed an ambitious strategy to become one of the top-three global consumer electronics vendors in terms of market share, and claims that the Middle East and Africa has a vital role to play in realising this vision.

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By  Administrator Published  April 1, 2007

Electronics vendor LG has revealed an ambitious strategy to become one of the top-three global consumer electronics vendors in terms of market share, and claims that the Middle East and Africa has a vital role to play in realising this vision.

Yong Nam, CEO and vice-chairman of LG Electronics, recently visited the UAE in what was his first trip to the region since assuming the post earlier this year. During his visit he said LG will focus on implementing strategies that will drive profitability, achieve a competitive edge and encourage innovation.

The vendor regards the Middle East as one of its most responsive markets, leading to the simultaneous introduction of new products in the region, according to Nam. "By achieving instant success with innovations such as the Time Machine TV and the Chocolate phone last year, we are confident that the MEA region will react as positively to the upcoming launches of the LG Shine and Prada handsets as well as the dual-format DVD player," he said. "We have observed the Middle East as an important market that will dictate our strategies for the future, chiefly because of the high levels of disposable incomes and increasing awareness about the latest technology trends," he added.

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